Marketing Career Playbook
The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.
How do I develop my marketing career? How do I get promoted to the next level? How can I work out which next marketing job to do? Which marketing skills do I need to develop that will make me a strong marketer?
I'm your host, Eve Weatherburn - Founder of Meraki Marketing Learning Studio, and I asked these (and many more!) questions during my corporate marketing career, in which I started out as a Sales Coordinator and eventually reachd a Vice President Marketing position.
So many marketers that I've led in teams and mentored the past few years have also been searching for answers to these and other career questions.
That's why I'm sharing the strategies, advice and insights I wished I'd had in the early-to-mid years of my marketing career when I was trying to decide which jobs would match my skills and interests, how to change industry, and how to keep progressing so I didn't feel stuck.
...if you're a marketer focused on developing yourself and progressing your career, this show is for you.
...if you know you want to move above Manager-level in marketing but don't know how or it hasn't happened for you yet, then this show is for you.
...or, if you don't have anyone at work to mentor you and offer great advice on how to become a better marketer, this show is also for you.
Marketing Career Playbook
Latest Episodes
Why external hires keep getting 'your' Director promotion (and what to do about it)
Ever missed out on a Director promotion to an external candidate and wondered why?This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for tha...
Why doing great work as a Manager is not enough to get promoted
If you know you're a strong performing marketer in your manager role, you might be assuming that's all it takes to get promoted to the next level. In this week's episode I share why this isn't always the case and what you need to focus on inste...
What to do if there's no Director job in your company to move up to
Are you ready for a step up past Manager-level in your marketing career but your company doesn’t have a Director role for you to move into? Or, are you already doing Director-level work in your Manager role and think the role should be promoted...
The non-negotiable skill for Marketers who want to be promoted past Manager-level
As marketers, we need to develop a wide range of skills to determine best how to develop and promote the brands we take to market. Regardless of which area of the marketing mix you work in, there's one skill that you need to be developing...
3 ways to earn a Director salary in Marketing faster
One of the reasons marketers set a goal to get promoted in their career, is to earn a higher salary.But are you perhaps waiting longer than you need to, to earn more? Particularly if you're in a Manager role and ready to step up to a Di...
