Marketing Career Playbook
The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.
How do I develop my marketing career? How do I get promoted to the next level? How can I work out which next marketing job to do? Which marketing skills do I need to develop that will make me a strong marketer?
I'm your host, Eve Weatherburn - Founder of Meraki Marketing Learning Studio, and I asked these (and many more!) questions during my corporate marketing career, in which I started out as a Sales Coordinator and eventually reachd a Vice President Marketing position.
So many marketers that I've led in teams and mentored the past few years have also been searching for answers to these and other career questions.
That's why I'm sharing the strategies, advice and insights I wished I'd had in the early-to-mid years of my marketing career when I was trying to decide which jobs would match my skills and interests, how to change industry, and how to keep progressing so I didn't feel stuck.
...if you're a marketer focused on developing yourself and progressing your career, this show is for you.
...if you know you want to move above Manager-level in marketing but don't know how or it hasn't happened for you yet, then this show is for you.
...or, if you don't have anyone at work to mentor you and offer great advice on how to become a better marketer, this show is also for you.
Episodes
18 episodes
Why external hires keep getting 'your' Director promotion (and what to do about it)
Ever missed out on a Director promotion to an external candidate and wondered why?This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for tha...
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Episode 18
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23:10
Why doing great work as a Manager is not enough to get promoted
If you know you're a strong performing marketer in your manager role, you might be assuming that's all it takes to get promoted to the next level. In this week's episode I share why this isn't always the case and what you need to focus on inste...
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Episode 17
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16:07
What to do if there's no Director job in your company to move up to
Are you ready for a step up past Manager-level in your marketing career but your company doesn’t have a Director role for you to move into? Or, are you already doing Director-level work in your Manager role and think the role should be promoted...
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Episode 16
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29:43
The non-negotiable skill for Marketers who want to be promoted past Manager-level
As marketers, we need to develop a wide range of skills to determine best how to develop and promote the brands we take to market. Regardless of which area of the marketing mix you work in, there's one skill that you need to be developing...
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Episode 15
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17:13
3 ways to earn a Director salary in Marketing faster
One of the reasons marketers set a goal to get promoted in their career, is to earn a higher salary.But are you perhaps waiting longer than you need to, to earn more? Particularly if you're in a Manager role and ready to step up to a Di...
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Episode 14
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22:00
What to do if you're not getting the Director promotion you want
The start of a new year is often a time to think about changing jobs..and even going after that promotion to a Director job.If you've been applying to Director roles or waiting for the right opportunity....but it's just not happening fo...
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Episode 13
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18:42
3 marketing career goals to set yourself this year
Many of us start a new year by setting goals, so in this episode I'm sharing 3 goals that I believe are great goals to have for growing your reputation as a marketer, and helping set you up for success when you're ready to progress your career ...
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Episode 12
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25:20
How to increase your visibility if you're an introvert
Being an introvert marketer comes with many strengths, but if you are an introvert you might sometimes wonder how to go about increasing your visibility at work, without feeling uncomfortable about it.In this episode I share 3 actions y...
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Episode 11
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29:16
3 signs you're successfully increasing your visibility with leaders in your business
Increasing your visibility as a marketer within your company, is key to opening up career opportunities, working with a wider number of teams and getting your work known by leaders. But it can be hard to know day-to-day, if you're efforts...
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Episode 10
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17:03
Why being a strong marketing manager isn't enough to get promoted to director level
Being a high-performing manager in any area of marketing, is a great achievement. If this is you, you're likely used to receiving regular feedback on how well you're doing your job and getting great results. So now you might be thin...
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Episode 9
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20:00
How to refresh your manager resume to apply for director jobs in marketing
If you've been working at Manager-level for some time in any area of marketing, and you're ready to step into your first Director-level job, then getting this promotion starts with making sure your resume presents you as being ready to be a Dir...
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Episode 8
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20:13
How to take control if you have a ridiculous workload in your job
If you're a marketer who feels like your to-do list at work is just out of control, then this episode is for you. It's not sustainable (or enjoyable) to stay in a state of overwhelm because you have too many tasks assigned to you,...
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Episode 7
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31:40
4 experiences to gain to be ready for a Marketing leadership role
It's important if you're a marketer at Manager or Senior Manager level, that you make the most of your time in the roles you do at this level, to prepare you for your first leadership role. And position yourself strongly against oth...
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Episode 6
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23:30
How to get your work noticed if you're not a self-promoter
For you to get known as a great marketer, and for your work to have maximum impact, it's important that your work is noticed in your business. But sometimes it might feel uncomfortable to share your work or even 'promote' your work. ...
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Episode 5
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16:57
5 questions you should expect in an interview for a Director role in Marketing
If you're a marketer who's ready or soon-to-be-ready to move above Manager level in marketing, then you need to expect that interviewing for a leadership role at the next level will mean you'll be asked different types of questions. And y...
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Episode 4
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20:38
4 criteria I used to evaluate marketing jobs
If you're a marketer and struggle to know which marketing jobs you want to do in your career, often it's because you don't have clear goals for what you want to achieve from the jobs you do.In this episode I share 4 criteria that I set ...
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Episode 3
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16:30
4 actions that proactive marketers take to focus on their career growth
Following on from the last episode, I share 4 actions that I see proactive marketers taking when it comes to focusing on their career growth.If you want to spend more time on your career development plan, and progressing your marketing ...
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Episode 2
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25:31
5 reasons you need to make time to work on your marketing career
If you're a marketer who wants to develop an impressive and rewarding marketing career, you need to find time to work 'on' your career. Too often, you can get so busy at work doing your marketing job, that you don't find the time ...
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Episode 1
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25:52